Tag: plg
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Case Study – DigitalOcean – Evolving from PLG-only to Hybrid Growth Model
The author reflects on their journey at DigitalOcean, emphasizing their role as the first sales hire in EMEA. They highlight the development of two key strategies: the EMEA Playbook focused on existing users, and the Outbound Playbook aimed at acquiring new customers. These efforts paved the way for the foundation of 021Playbook.