Case Studies
What the Framework looks like in practice.
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Kick-starting commercial traction, getting ready to scale
QuantrolOx had proven technology but no repeatable way to reach buyers. Working with 021 Playbook, the team defined a sharp ICP, ran two targeted campaigns and opened five high-value conversations – setting themselves up to scale.
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Adding a sales engine to a product-led company
DigitalOcean reached IPO with no sales team. Growth had come from product and community, but the next stage needed something the company had never built. This is the story of the DigitalOcean playbook, and the thinking that later became 021 Playbook.
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From first chips to Series A
QuantWare had a breakthrough superconducting chip and a handful of academic customers, but a fresh-from-university sales team, no marketing, no process, and no model to copy. Using the 021 Playbook approach, the company defined its ICP, built the people, process and tech stack around it, and put a full lead-to-cash process in place. The result…