Category: Case Study
Lists all the Case Studies where a Playbook helped drive success
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Case Study – DigitalOcean – Evolving from PLG-only to Hybrid Growth Model
The author reflects on their journey at DigitalOcean, emphasizing their role as the first sales hire in EMEA. They highlight the development of two key strategies: the EMEA Playbook focused on existing users, and the Outbound Playbook aimed at acquiring new customers. These efforts paved the way for the foundation of 021Playbook.
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Case Study – QuantWare – a deep-tech startup with initial Product-Market Fit
I had a golden opportunity to work with QuantWare – a quantum hardware company founded by a top researcher at QuTech in TU Delft. The researcher and his team had an initial breakthrough and their superconducting chip found initial customers in the academia – professors and PHD students that needed chips to do their own
Zero to One Playbook 